About Us

The company, Topwater Tackle, was founded by four friends who spent far too many days on the water, and they’re sure they’re related to everyone whose lake they felled in one of those lakes in Oklahoma to boot, who harbored one simple ambition: to offer anglers gear they can trust, no matter if you’re fishing off the dock on the way home from work or out on deep waters on the hunt for something big.

We were hoping to start a brand that celebrated the culture of fishing: The early morning, stories that only grow with each re-telling, the moments where the world melts away, and the strike that gives you that rush of adrenaline. That is what Topwater Tackle is all about.

Our aim is not to introduce gadgets to impress others nor to earn publicity with our high-tech gadgetry but to invent, test, and catch with our own products to ensure that our items can claim to earn a place in your fishing box for good. We have created items ranging from hand-made topwater baits to rugged fishing clothing that can stand the forces of nature, designed not only for amateur fishermen but even for professionals who never stop in pursuit of the next catch.

“Because at the end of the day, we’re not just selling fishing tackle – we’re sharing a lifestyle, one cast at a time.”